Complying with ADA guidelines enables your website to provide a better user experience for millions of Americans, opens up your business to more potential clients, and helps you to avoid possible legal action against your firm.
Financial Advisor’s Guide to an ADA Compliant Website Read More »
Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me” or “where to buy,” doubled in 2019, according to tech giant Google. Additionally, over half of these searches led to an actual office visit–72% for those within five miles of a user’s location.
Google Screened for Financial Advisors Read More »
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace G. Hutchinson “All hockey players are bilingual. They know English and profanity.” ~ Gordie Howe Just to be clear, this is not meant to be a judgment of other writers
Profanity and Professionalism Read More »
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including:
Financial Planning Keywords that Trigger Google Maps Read More »
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.
Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us.
8 Simple Steps To Writing a Financial Blog Post Read More »
A Citation is an online business directory where you can register your business.
Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations.
Local SEO for Advisors: Creating Citations Read More »
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016.
Google Local Search Algorithm Update – Vicinity Read More »
Google would like all of us to become a publisher – or at least to “think like a publisher.”
Many financial firms are embracing this concept, planning and writing content at an unprecedented pace.
But what does it really mean to “think like a publisher?”
How to Create an Editorial Calendar for Your Advisor Blog Read More »
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it?
Should Advisors Offer Financial Calculators on their Website? Read More »
Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media lists. Google has determined that this is what searchers are looking for, so it is what it delivers to them.
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search Read More »
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search.
Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword – usually a broad, high search volume, and highly competitive keyword.
How to Select the Best Keyword for your Advisory Firm’s Homepage Read More »
Think like a publisher.
Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.
5 Reasons Advisors Should Consider Using a Content Calendar Read More »