Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword […]
How to Select the Best Keyword for your Advisory Firm’s Homepage Read More »
Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s
5 Reasons Advisors Should Consider Using a Content Calendar Read More »
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog Read More »
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” Short vs Long Copy It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact, studies show that longer posts perform better. They
9 Tips to Formatting Advisor Blog Posts for Easier Reading Read More »
Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods
Most Searched Financial Title Keywords Over Time and By Region Read More »
LinkedIn has added the option to collect and display client Reviews and Ratings on your LinkedIn Profile. LinkedIn continues to be the social media platform of choice for advisors. According to Putnam Investments Social Advisor 2020 study, 85% of advisors are on LinkedIn. This latest update to LinkedIn, when combined with the SEC’s recent change
Add Client Ratings and Reviews to Your LinkedIn User Profile Read More »
URL Best Practices: Important take-aways: Use keywords in URL Separate keywords with a hyphen Shorter URLs are better for SEO Avoid using dates Use https The URL – Uniform Resource Locator – or address for your web page, is still an “on-page” SEO element. It is one of your available opportunities to tell the search
How to Write an SEO Friendly URL Read More »
The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities. The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all
The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews Read More »
Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this warning message to prospective visitors on non-https websites: Google has been moving in this direction since 2014 when it announced that the HTTPS protocol would be “a very lightweight” ranking
Still Using HTTP? Google has Labeled your Site as being “Not Secure” Read More »
The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs). Read: The Ultimate Guide to SEO for Advisors in 2021 What is the Meta Description Tag? The Meta Description
Meta Description Tag Best Practices for Advisors Read More »