If you’re looking for ways to build links back to your advisor website, you may have come across the term HARO. HARO stands for Help a Reporter Out, and it’s a platform that connects journalists with sources for their stories.
However, it’s also a great tool for link building. In this blog post, we’ll explore how you can use HARO for link building.
What is HARO?
HARO is a platform where journalists can find sources for their stories.
The platform sends out three daily emails to its subscribers, each containing a list of queries from journalists looking for sources on specific topics. The queries cover a wide range of topics, from business and finance to lifestyle and health.
When you sign up as a source, you’ll receive these emails and can respond to the queries that are relevant to you.
How Does HARO Help with Link Building?
When you respond to a query on HARO and your quote or information is used in a story, you’ll typically get a link back to your website.
These links can be incredibly valuable for your SEO efforts, as they can help improve your website’s authority and visibility in search engine results pages.
It’s worth noting that not every quote or piece of information you provide will result in a link back to your website. Journalists are under no obligation to link to your website, and they may choose not to if they don’t find it relevant or useful to their story.
Nonetheless, even if you don’t get a link back to your website, providing useful and insightful information can still help establish you as an expert in your field and improve your visibility.
How to use HARO for link building
Here are the steps you can follow to use HARO for link building:
Sign up as a source on HARO: To get started with HARO, sign up as a source on their website. You’ll need to provide some basic information about yourself and your areas of expertise.
Monitor the daily emails: Once you’ve signed up, you’ll start receiving daily emails with queries from journalists. Monitor these emails and look for queries that are relevant to your niche or firm. Or connect with me on LinkedIn for a curated list of pitches related to financial advisors.
Craft a pitch: If you find a query that you can provide valuable information for, craft a pitch that outlines your expertise and how you can help the journalist with their story. Keep your pitch short and to the point, and make sure you follow the journalist’s instructions for responding to the query.
Wait for a response: Once you’ve sent your pitch, wait for a response from the journalist. If they’re interested in your pitch, they’ll typically get in touch with you to request more information or a quote.
Provide valuable information: If the journalist decides to use your quote or information in their story, make sure you provide them with high-quality, useful information that will help their readers. Remember, the goal is not just to get a link back to your website, but to establish yourself as an expert in your field.
Follow up: If the journalist does use your quote or information, follow up with them after the story is published to thank them and ask if they would be willing to include a link back to your website.
If you’re looking for more link building opportunities you might try Qwoted as well.
Final thoughts
HARO can be a great tool for link building, but it’s important to remember that it’s not a quick-fix solution. Building links through HARO takes time and effort, and you may not see results right away. However, if you’re willing to put in the work, HARO can be a valuable addition to your link building strategy.
By providing valuable information and establishing yourself as an expert, you can not only get links back to your website but also improve your visibility and reputation.
If you would like help with building your site’s authority through backlink acquisition, Advisor Rankings can help.
Schedule a free Introductory Meeting today.
