High Speed WordPress Hosting for Advisors

Too many advisors (and web designers) take hosting for granted – assume it to be a commodity – ultimately pursuing the lowest-priced option.

However, hosting is a key factor in determining your website’s performance (loading speed and user experience are both SEO ranking signals and should be part of a comprehensive SEO strategy) and security, and should be a priority rather than the afterthought it so often is.

Our hosting is not a one-size-fits-all solution. We manually set up each server to optimize your website’s performance. This has resulted in a 99.9% uptime for our client’s sites, and improved speeds by up to 80%. 

While most hosting companies offer shared hosting, which means that you’re sharing a designated server with other websites – any one of which could slow your site down. We offer Cloud hosting, meaning we can allot the amount of server space you need for your site and your site alone. As your site grows, or if you have a large traffic spike, there is excess server space for you to either grow permanently or absorb the excess traffic temporarily. 

Page Speed as an SEO Ranking Factor

Page speed was first introduced as a small ranking factor for desktop results in 2010. The “Speed Update,” announced in 2018, finally started targeting loading speeds for mobile devices.

Google is currently rolling out the Core Vitals update (through August 2021) which will further increase the importance of speed, specifically focusing on:

1. Largest Contentful Paint (LCP): The time it takes for the main content of a page to load. It should be no longer than 2.5 seconds.
2. First Input Delay: The time it takes for the page to become interactive – ideally, less than 100 ms.
3. Cumulative Layout Shift: the amount of unexpected shift or movement of a page’s content once it loads. It should be less than 0.1.