Content Marketing

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us. Yet business blogging is an important part of […]

Google would like all of us to become a publisher – or at least to “think like a publisher.” Many financial firms are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom

Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s

Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and

You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” Short vs Long Copy It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact, studies show that longer posts perform better. They

Every business, every organization, and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors.  You may have heard this advice before but decided to ignore it after asking yourself any of these questions: Why is plain language important?