First, I want to address the elephant on the page. SEO doesn’t work… UNTIL IT DOES! 🙂 This advisory firm, working with our partner writer, published 1-2 long-form, SEO optimized blogs per month, for 12 months, before seeing a slight increase in organic traffic. 31,478 words and 18 articles later, the firm went from 53 […]
RIA Firm Increases Organic Traffic by 1250% Through Content Based SEO Read More »
Backlinks are one of the most important factors in determining a website’s authority and its search engine rankings. In this article, we will explore what backlinks are, how they can help with SEO, and how to attract high-quality backlinks to your site. What are Backlinks? Backlinks, also known as inbound links, are links from other
How Do Backlinks Help Advisor SEO? Read More »
If you’re looking for ways to build links back to your advisor website, you may have come across the term HARO. HARO stands for Help a Reporter Out, and it’s a platform that connects journalists with sources for their stories. However, it’s also a great tool for link building. In this blog post, we’ll explore
Using HARO to Build Backlinks to your Advisor Website Read More »
Everyone is not your customer – Seth Godin What are Client Personas? A client persona (also called a customer persona, buyer persona, marketing persona, or avatar) is a profile of an ideal customer of a key segment of your audience. In other words, it represents your ideal client, or at least one of them. Why
Creating Client Personas for Financial Advisors Read More »
Complying with ADA guidelines enables your website to provide a better user experience for millions of Americans, opens up your business to more potential clients, and helps you to avoid possible legal action against your firm. What is the Americans with Disabilities Act (ADA)? The ADA, enacted in 1990 and amended in 2009, aims to
Financial Advisor’s Guide to an ADA Compliant Website Read More »
“SEO drives 1000+% more traffic than than organic social media” (Brightedge) Thinking about adding SEO to your marketing strategies? The 2022 Kitces Research Survey on Advisor Marketing revealed that SEO had the lowest Client Acquisition Cost (CAC) among the most widely used strategies. What is SEO? Search Engine Optimization (SEO) is a set of strategies
SEO for Financial Advisors: The Complete Guide for 2023 Read More »
Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me” or “where to buy,” doubled in 2019, according to tech giant Google. Additionally, over half of these searches led to an actual office visit–72% for those within five miles of
Google Screened for Financial Advisors Read More »
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace G. Hutchinson “All hockey players are bilingual. They know English and profanity.” ~ Gordie Howe Just to be clear, this is not meant to be a judgment of other writers
Profanity and Professionalism Read More »
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where
Financial Planning Keywords that Trigger Google Maps Read More »
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us. Yet business blogging is an important part of
8 Simple Steps To Writing a Financial Blog Post Read More »