Backlinks for Financial Advisors

Backlinks are the most powerful signal of a Site's Authority

Backlinks to Build Online Authority

Ultimately, your search rankings will depend on the search engine’s perception of your authority within your industry and geolocation.

The more trust and authority the search engines have in your content and website, the higher they will rank on search engine results pages.

The key is in knowing what signals the search engines are using to determine authority, and then focusing on reinforcing or strengthening those signals.

10 years ago, basic SEO — on-page factors such as keywords, title tags, URLs, and content mark-up — was usually enough to rank in most markets.

However, in today’s more competitive online markets, those basic SEO techniques, while still an important first step in getting found and listed in the search engine results, will probably not be enough to differentiate you from your competitors. Instead you will need a comprehensive SEO strategy – one that includes backlink acquisition.

Check Your Site’s Authority?

Visit and plug your URL into their free tool. Moz is one of several SEO Software companies that have developed web crawlers that mimic Google’s crawler and provide an estimate of your site’s ranking ability.

What do the Results Mean?

Your Domain Authority (DA) represents the overall authority of your site. It is out of 100. If you look below your DA score on the Moz page, you will see the Page Authority (PA) for several of your pages. Your homepage’s PA is generally the highest on your site.

How do you Compare?

DA<20: This is usually a relatively new site, or an older site with little content.

DA is 20-30: This is a typical established advisor site that published some content.

DA>30: This is a site that has a history and has been regularly publishing quality content.

DA>40: Your authority is higher than most advisors.

DA>60: You’re Michael Kitces

What Type of Backlinks Do We Build

The backlinks that we help you to acquire are white hat, completely natural (and Google approved) backlinks. We identify the link creators, and with manually reach out to them to create a link to existing content, or create content that may be of interest to them, then let them know about that content.

The links we help generate are from financial media companies and blogs. 

Our Link Building Package

1. Standard Link Building


The Standard Package will produce on average 2-4 links per month depending on the authority of the sites that link back to you. These are created through direct outreach highlighting your existing, or newly created content.

2. Premium Link Building (Recommended)


The same quality of links that are acquired in the standard package, but twice as many (4-8 links). This volume allows your link building efforts to have a stronger and faster impact on your rankings.

3. PR Media Backlinks


This is a one-time campaign. We create a traditional press release for some new or updated event around your firm. It is released and will collect links from a variety of journalists and bloggers. The big difference with this offering is that we guarantee that it will appear on Business Insider and Yahoo Business, along with the other sites it will get picked up by.

The links from Business Insider and Yahoo Business are “No Follow” – they do not pass their link juice along to your site, however most other links you pick up will be “Do Follow” links.

Why “Writing Good Content” Isn’t Enough

One of the challenges with building backlinks, and a common misconception in the “build it [content] and they will come” theory of link building, is that within each industry, there are only a few high-quality industry-leading sites (in many cases 2-5% of online participants) linking out to others. You have to be very well connected, very strategic, or very lucky, to gain their attention and obtain a link from them.

We are able to identify the financial “linkerati”, research the type of content that they like to link out to, and proactively put it in front of them, thereby increasing the chances of gaining valuable links.

As always, you will have full access to our SEO dashboard where we will establish baselines to compare to, list work that has been done, and share results.