Brent Carnduff

Financial Advisor Marketing Consultant

About Advisor Rankings

Advisor Rankings is a specialized SEO and AI search optimization agency dedicated to helping independent financial advisors strengthen authority, boost traffic, and attract high-quality leads online.

It was started in 2010 as Advisor Web Marketing. The transition to Advisor Rankings in 2022 came about as a way to emphasize our focus on Search Engine Optimization.

We are a small, hands-on, boutique financial services SEO and digital marketing agency. We partner with a small number of Financial Advisory firms at a time, allowing us to provide personalized, custom service to our clients.

SEO is how we build our business and how we’ve helped our clients grow their firms.

Brent Carnduff, MBA in Financial Planning

I am the founder and Principal of Advisor Rankings. I started AWM in 2010 after completing my MBA in Financial Planning. Prior to that, I was an elementary school teacher and High School basketball coach for 15 years.

While working on my MBA I was introduced to digital marketing and all of the possibilities that were developing online. I was hooked, especially on SEO. I decided then that I would continue with my degree, but instead of becoming a financial advisor, I was going to become an expert in helping advisors market their practice. That is what I have been working on for the past 10+ years.

There have been some detours along the way. The biggest was in 2018 when I took an in-house position as marketing manager with a commercial real estate investment firm here in Boise. It was a great company, a successful fund, and a great learning experience, but as an entrepreneur, I missed the challenge of running and growing my own business so returned to working with independent financial advisors.

In my time away from work, I enjoy spending time with my wife and our puppy Nyx, and visiting with our two young adult children when we can. I also enjoy reading, writing, and movies, and although I don’t particularly enjoy it, I currently focused on getting back in shape.

In addition to writing the Advisor Rankings blog, I was a VIP Contributor to the second-largest SEO site in the world – Search Engine Journal – have contributed to XYPN, and have been syndicated on Business 2 Community, and Advisorpedia.

I have presented at XY Planning Network, FinCon, and NAPFA conferences, and have appeared on several industry podcasts and webinars included Michael Kitces’ Financial Advisor Success Podcast.

Our Team

Taylor

Content Manager

Taylor brings 8+ years of communications and marketing experience across finance, higher education, engineering, and clean energy. With a background in Communications and Psychology, she blends strategy with a deep understanding of how people actually make decisions.

Vineet

Operations Manager

Veda Dyne

Executive Assistant

Veda is a former sales manager turned operations and project manager. She brings experience leading teams, improving processes, and keeping projects moving forward. Outside of work, she loves spending time with her fiancé and two-year-old son.

Ashley

Editor & Social Media

Samantha

SEO Manager

Sam is a career SEO with 10+ years of experience. She graduated with a Journalism and Art History double major and a photography minor, and loves to cook, garden, and have dance parties with her 2 year old!

Jon

Writer

As one of Advisor Rankings’ earliest team members, Jon continues to develop content that performs in search without losing the voice of the brand behind it. His work spans SEO and AEO research, the creation of technically strong financial articles, and ongoing improvements to the AI systems powering the company’s content engine. Outside of work, Jon lifts weights in pursuit of his long-gone college-era physique and consumes an unusual mix of brainrot, prestige television, and deep financial analysis. He also tinkers with AI agents and constantly resists the urge to turn casual conversations into unsolicited tech demos.

Melanie Redford

Marketing Specialist

Marketing specialist with 10+ years of experience creating marketing strategies and executing them. Skill include: blog uploading, content marketing, lead generation and more.

Maddie

Copywriter

Maddie Lemay is a journalist-turned-copywriter and content strategist who helps financial advisors turn complex ideas into clear, engaging content. A StoryBrand Certified Guide whose work has appeared in The Wall Street Journal and The New York Times, she brings a thoughtful, reader-first approach to every project.

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