I am the founder and Principal of Advisor Rankings. I started AWM in 2010 after completing my MBA in Financial Planning. Prior to that, I was an elementary school teacher and High School basketball coach for 15 years. 

While working on my MBA I was introduced to digital marketing and all of the possibilities that were developing online. I was hooked, especially on SEO. I decided then that I would continue with my degree, but instead of becoming a financial advisor, I was going to become an expert in helping advisors market their practice. That is what I have been working on for the past 10+ years.

There have been some detours along the way. The biggest was in 2018 when I took an in-house position as marketing manager with a commercial real estate investment firm here in Boise. It was a great company, a successful fund, and a great learning experience, but as an entrepreneur, I missed the challenge of running and growing my own business so returned to working with independent financial advisors.

In my time away from work, I enjoy spending time with my wife and our puppy Nyx, and visiting with our two young adult children when we can. I also enjoy reading, writing, and movies, and although I don’t particularly enjoy it, I currently focused on getting back in shape.

In addition to writing the Advisor Rankings blog, I was a VIP Contributor to the second-largest SEO site in the world – Search Engine Journal – have contributed to XYPN, and have been syndicated on Business 2 Community, and Advisorpedia.

I have presented at XY Planning Network, FinCon, and NAPFA conferences, and have appeared on several industry podcasts and webinars included Michael Kitces’ Financial Advisor Success Podcast.