Your Potential Clients are Searching Online
Get a free SEO audit of your website
The search engines are measuring your website’s Relevancy to the search query, its Authority signals relative to your competitors, and the User Experience it provides.
Does Search Engine Optimization Work?
According to a study by ahrefs, 90.63% of all web pages get NO traffic from Google, and 92.42% of keywords are searched 10 times per month or less (ahrefs). This is where SEO comes in.
Organic search (the focus of SEO) accounts for 53% of all website traffic – more than social media, social media advertising, Google Ads, direct traffic, and traffic from links on other sites – all combined! In fact, SEO drives 1000+% more traffic than organic social media (Brightedge).
Learn more about SEO: The Ultimate Guide to SEO for Financial Advisors
Our 7-Step Advisor SEO Launch Framework
This foundational framework sets you up for future SEO success.
Phase One includes our on-boarding process, compiling data from Google Analytics, Google Search Console, and other SEO tools, and analyzing the data and your site to determine what needs to be done. Mapping a route to ranking success.
Phase Two is designed to get the targeted SEO content creation started. In making the calendar, we consider your target audience and the services you offer. In addition, we catalog your existing content, look for content gaps between you and your competitors, and complete in-depth keyword research to determine the ideal topics for you to be focusing on.
The Content Briefs are more than just a list of topics. Each Brief includes:
- Keyword research data
- Article title
- Article URL
- Article meta description
- Internal linking opportunities
- Links to articles that are currently ranking for that keyword
- Guidance on article length
- Article Outline
- And more…
In addition, throughout the time we work together, we will format your new articles, optimize them for search, find an image for them from our media library, and publish your post.
* Does not include content creation
It doesn’t matter how high you rank or how many visitors your site is getting if it does not capture leads. Phase 3 is about optimizing your site for converting visitors to leads. We will work with you to create an appointment funnel including:
- Banner copywriting
- Identify a Lead Magnet
- Calendar Landing Page
- Set up/connect Email Platform
Phase 4 focuses on your website and web pages (not blog) and is aligned to the needs of your site. It is designed to ensure that the SEO fundamentals are in place and your site is ready to soar.
- Website architecture
- Keyword research
- On-page SEO for your web pages
- Technical SEO (website performance)
* Does not include content creation
Google (and other search engines) offer a ranking advantage to local businesses.
If you have an address within a city, you are eligible to appear in the Local Search Results (i.e. Google Maps and Google 3-pack) for that city.
This phase focuses on the extra steps that are required to optimize your site for local search rankings, including:
- Setting up or optimizing your Google Business Profile page
- Setting up, or optimizing, your account with the other local search engines
- Registering your business with the local aggregators
- Building and/or fixing business citations
- Content mark-up for local search
- Adding local schema to your website
Now that the SEO foundation is set and you’re producing great new content, we revisit your existing body of content and implement the recommendations from the blog audit completed in Phase Two, so that content is working as hard as you do.
Finally, we develop and implement an internal linking campaign that will make sure that all of your content works together to elevate your most important pages (keywords).
* Does not include content creation or rewrites
During this phase we implement an internal linking strategy to highlight your most important keywords.
Internal links help people and search engines to find your content, can be used to redistribute authority to important pages, and allow the search engines to identify related material – and therefore a depth of coverage.
SEO Dashboard for Reporting: We believe in complete transparency regarding the work we are doing and the results we are getting. During the Roadmap development in Phase 1, we will establish baseline measurements for your SEO. Each month we report the work we’ve done, and the results we are seeing.