SEO
Google Screened for Financial Advisors
Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me”
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Other Marketing
Profanity and Professionalism
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace
SEO
Financial Planning Keywords that Trigger Google Maps
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past
Content Marketing
8 Simple Steps To Writing a Financial Blog Post
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and
SEO
Local SEO for Advisors: Creating Citations
What is a Citation? A Citation is an online business directory where you can register your business. Although they play less of a role in
SEO
SEO for Financial Planners: The Ultimate Guide for 2022
What is SEO? Search Engine Optimization (SEO) is a set of strategies that are created to relay signals of relevancy and authority to the search
SEO
Google Local Search Algorithm Update – Vicinity
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November
Content Marketing
How to Create an Editorial Calendar for Your Advisor Blog
Google would like all of us to become a publisher – or at least to “think like a publisher.” Many financial firms are embracing this
SEO
Should Advisors Offer Financial Calculators on their Website?
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and
SEO
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search
Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad