Content Marketing has always played an important role in effective SEO campaigns, however with the introduction of the Google Panda and Penguin updates, which targeted poor quality content sites and bad linking practices, quality Content Marketing has finally been recognized as the champion of SEO, traffic generation, and lead generation.

• The search engines have a “freshness” factor that is considered a ranking signal. Is your site stagnate or dynamically growing and changing. Each blog post is considered a new web page.
• Each blog article has the potential of being found in search giving you the opportunity to rank for more keywords. Most pages that rank, actually rank for many variations of a keyword.
• Backlinks are an important element in ranking. Whether links are built, or developed naturally, you will need linkable assets – in other words, good content.
• More content gives visitors a reason to stick around longer, indicating to the search engines that the site provides useful information.

• Improved Search Engine Rankings as discussed above
• Increased traffic to your website
• Better targeted traffic coming to your website
• Demonstrates your expertise – develops trust and earns loyalty
• Capture Leads – grow your list
• Nurture and Convert Leads

Content Marketing can present many challenges for advisors working to grow their business:

• It’s time-consuming
• It can be expensive to outsource
• You constantly have to come up with new ideas about what to write.
• Needs to be highly focused to be effective
• You may not like writing, seeing yourself on video, hearing your voice on audio, etc.
• Meeting compliance requirements
• Tracking value