What is a Citation? A Citation is an online business directory where you can register your business. Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations. Local Search Rankings: The more places that your business is accurately “cited”, the easier […]
Local SEO for Advisors: Creating Citations Read More »
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016. The update is different from the usual algorithm update as
Google Local Search Algorithm Update – Vicinity Read More »
Google would like all of us to become a publisher – or at least to “think like a publisher.” Many financial firms are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom
How to Create an Editorial Calendar for Your Advisor Blog Read More »
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators
Should Advisors Offer Financial Calculators on their Website? Read More »
Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search Read More »
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword
How to Select the Best Keyword for your Advisory Firm’s Homepage Read More »
Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s
5 Reasons Advisors Should Consider Using a Content Calendar Read More »
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog Read More »
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” Short vs Long Copy It’s a short leap of logic to assume that readers prefer short copy. That assumption would be wrong. In fact, studies show that longer posts perform better. They
9 Tips to Formatting Advisor Blog Posts for Easier Reading Read More »
Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods
Most Searched Financial Title Keywords Over Time and By Region Read More »