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Web Design for Modern Advisors
If you want to stand out in an increasingly crowded industry, should your digital storefront look exactly the same as everyone else’s? (The answer is a resounding no).
Your website is the hub of your firm’s operations. It’s the bridge that connects you with your future clients and lets people know who you are and what you do.
In many instances, it’s the make-it-or-break-it factor for determining whether someone reaches out and schedules a call or moves on to the next firm.
And in terms of attracting qualified leads through organic search, your website has the potential to be your biggest SEO driver. Not only does it need to be built in an SEO-friendly fashion, but your website must be compelling enough to keep visitors engaged and interested in your offerings. A highly effective website can deliver you leads while you sleep—while a boring, boxy template can drive visitors away before they even get to know you.
Our Process
Why WordPress?
Today’s financial advisors have plenty of options for templated websites, including some industry-specific offerings. While any online presence is better than none at all—why not go for what will deliver you the most bang for your buck? Custom design websites on WordPress not only break free from the mold, but they have the potential to boost your firm’s SEO efforts as well.
For one, WordPress has integrated speed and security features to increase loading speed for viewers. Think half a second doesn’t make a difference? 50% of site visitors expect a page to load in 2 seconds or less… and 53% will abandon the site altogether if it doesn’t load within 3 seconds (CognitiveSEO).
WordPress enables you to integrate the keywords and optimization features that get your site noticed by search engines and visitors alike—so it can do the heavy lifting during the client acquisition journey for you.
Beautifully Designed Website FAQs
Yes, how your website is built and designed is a major factor in how search engines view and rank your website. Web design also greatly impacts the user experience, meaning it can encourage viewers to stay and engage for longer or click away faster. Having custom web design on an SEO-focused website hosting platform like WordPress can provide additional advantages above other templated website offerings.
With some templated options, you may be able to build a basic website on your own—though it may be missing some of the more nuanced SEO features and elements. With WordPress, we recommend engaging with a professional who can help you create a customized and high-functioning website that sets your firm apart and highlights your differentiators to prospective clients.
Some of the features and functions to prioritize include:
- Page load speed
- Security
- User experience and readability
- Hosting
- Linking between pages
- Crawlable (meaning the search engine is able to “read” and rank it)
- Lead generation (the ability to collect names and email addresses)
- Compliance
- ADA compliance and accessibility
- Customer support