Advisor Rankings

SEO

Financial Planning Keywords that Trigger Google Local Pack

Financial Planning Keywords that Trigger Google Maps

Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where …

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Ultimate Guide to SEO for Financial Planners

SEO for Financial Planners: The Ultimate Guide for 2022

What is SEO? Search Engine Optimization (SEO) is a set of strategies that are created to relay signals of relevancy and authority to the search engines. When implemented properly, these strategies will help your planning firm to rank for your desired keywords. While there are hundreds of known, suspected, and unknown factors that Google measures, …

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Financial Advisor Calculators

Should Advisors Offer Financial Calculators on their Website?

The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators …

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How to be Found for Broad Financial Keywords

Barnacle SEO: Use 3rd-Party Sites for Local Organic Search

Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like  Smart Asset, Fee-Only Network, and Investopedia, or local and national media …

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Advisor SEO Keyword - Homepage

How to Select the Best Keyword for your Advisory Firm’s Homepage

Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword …

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Most Searched Financial Title Keywords Over Time and By Region

Most Searched Financial Title Keywords Over Time and By Region

Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods …

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SEC's Marketing Rule Update - Reviews and Testimonials

The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews

The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities. The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all …

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