Advisor Rankings

SEO

2 business people in front of a computer and looking at a folder representingUltimate Guide to SEO for Financial Planners

SEO for Financial Advisors: The Ultimate Guide for 2022

“SEO drives 1000+% more traffic than than organic social media” (Brightedge) Thinking about adding SEO to your marketing strategies? The 2022 Kitces Research Survey on Advisor Marketing revealed that SEO had the lowest Client Acquisition Cost (CAC) among the most widely used strategies. What is SEO? Search Engine Optimization (SEO) is a set of strategies …

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Financial Planning Keywords that Trigger Google Local Pack

Financial Planning Keywords that Trigger Google Maps

Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where …

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Financial Advisor Calculators

Should Advisors Offer Financial Calculators on their Website?

The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators …

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How to be Found for Broad Financial Keywords

Barnacle SEO: Use 3rd-Party Sites for Local Organic Search

Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like  Smart Asset, Fee-Only Network, and Investopedia, or local and national media …

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Advisor SEO Keyword - Homepage

How to Select the Best Keyword for your Advisory Firm’s Homepage

Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword …

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Most Searched Financial Title Keywords Over Time and By Region

Most Searched Financial Title Keywords Over Time and By Region

Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods …

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