SEO

“SEO drives 1000+% more traffic than than organic social media” (Brightedge) Thinking about adding SEO to your marketing strategies? The 2022 Kitces Research Survey on Advisor Marketing revealed that SEO had the lowest Client Acquisition Cost (CAC) among the most widely used strategies. What is SEO? Search Engine Optimization (SEO) is a set of strategies […]

Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me” or “where to buy,” doubled in 2019, according to tech giant Google. Additionally, over half of these searches led to an actual office visit–72% for those within five miles of

Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where

What is a Citation? A Citation is an online business directory where you can register your business.  Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations. Local Search Rankings: The more places that your business is accurately “cited”, the easier

Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016. The update is different from the usual algorithm update as

The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators

Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like  Smart Asset, Fee-Only Network, and Investopedia, or local and national media

Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword

Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and later relocating to Idaho, that same sweet carbonated beverage is, without question, a soda. Preferences in word usage are common within different regions of the country and over different periods

URL Best Practices: Important take-aways: Use keywords in URL Separate keywords with a hyphen Shorter URLs are better for SEO Avoid using dates Use https The URL – Uniform Resource Locator – or address for your web page, is still an “on-page” SEO element. It is one of your available opportunities to tell the search