Content Marketing
5 Reasons Advisors Should Consider Using a Content Calendar
Think like a publisher.
Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.
Advisor Marketing Blog
Blogs dedicated to improving SEO and Digital Marketing for Financial Advisors
Content Marketing
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.
I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and other grammatical fundamentals. Grammar Girl can accomplish the task as well if you’re looking for something a little less techie.
Content Marketing
9 Tips to Formatting Advisor Blog Posts for Easier Reading
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.”
SEO
Most Searched Financial Title Keywords Over Time and By Region
Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and
LinkedIn
Add Client Ratings and Reviews to Your LinkedIn User Profile
LinkedIn has added the option to collect and display client Reviews and Ratings on your LinkedIn Profile.
LinkedIn continues to be the social media platform of choice for advisors. According to Putnam Investments Social Advisor 2020 study, 85% of advisors are on LinkedIn.
SEO
How to Write an SEO Friendly URL
The URL – Uniform Resource Locator – or address for your web page, is still an “on-page” SEO element. It is one of your available opportunities to tell the search engines what your web page is about so it should contain your keyword(s) for that page.
SEO
The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews
The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities.
The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all of the marketing and compliance implications of the 430-page document, there are some easy marketing wins for those advisors willing to make an effort to add client reviews to their marketing plan.
SEO
Still Using HTTP? Google has Labeled your Site as being “Not Secure”
Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this
Content Marketing
Boost Your Financial Planning Practice Using Plain Language
Every business, every organization, and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors.
You may have heard this advice before but decided to ignore it after asking yourself any of these questions:
SEO
Meta Description Tag Best Practices for Advisors
The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs).
Content Marketing
5 Reasons Advisors Should Consider Using a Content Calendar
Think like a publisher.
Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.
Content Marketing
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.
I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and other grammatical fundamentals. Grammar Girl can accomplish the task as well if you’re looking for something a little less techie.
Content Marketing
9 Tips to Formatting Advisor Blog Posts for Easier Reading
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.”
SEO
Most Searched Financial Title Keywords Over Time and By Region
Growing up in Western Canada, we would occasionally enjoy a cold pop on a hot summer day. However, since moving to Oregon in 1990 and
LinkedIn
Add Client Ratings and Reviews to Your LinkedIn User Profile
LinkedIn has added the option to collect and display client Reviews and Ratings on your LinkedIn Profile.
LinkedIn continues to be the social media platform of choice for advisors. According to Putnam Investments Social Advisor 2020 study, 85% of advisors are on LinkedIn.
SEO
How to Write an SEO Friendly URL
The URL – Uniform Resource Locator – or address for your web page, is still an “on-page” SEO element. It is one of your available opportunities to tell the search engines what your web page is about so it should contain your keyword(s) for that page.
SEO
The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews
The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities.
The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all of the marketing and compliance implications of the 430-page document, there are some easy marketing wins for those advisors willing to make an effort to add client reviews to their marketing plan.
SEO
Still Using HTTP? Google has Labeled your Site as being “Not Secure”
Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this
Content Marketing
Boost Your Financial Planning Practice Using Plain Language
Every business, every organization, and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors.
You may have heard this advice before but decided to ignore it after asking yourself any of these questions:
SEO
Meta Description Tag Best Practices for Advisors
The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs).