Other Marketing
Profanity and Professionalism
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace
Advisor Marketing Blog
Blogs dedicated to improving SEO and Digital Marketing for Financial Advisors
SEO
Financial Planning Keywords that Trigger Google Maps
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including:
Content Marketing
8 Simple Steps To Writing a Financial Blog Post
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.
Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us.
SEO
Local SEO for Advisors: Creating Citations
A Citation is an online business directory where you can register your business.
Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations.
SEO
Google Local Search Algorithm Update – Vicinity
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016.
Content Marketing
How to Create an Editorial Calendar for Your Advisor Blog
Google would like all of us to become a publisher – or at least to “think like a publisher.”
Many financial firms are embracing this concept, planning and writing content at an unprecedented pace.
But what does it really mean to “think like a publisher?”
SEO
Should Advisors Offer Financial Calculators on their Website?
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it?
SEO
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search
Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media lists. Google has determined that this is what searchers are looking for, so it is what it delivers to them.
SEO
How to Select the Best Keyword for your Advisory Firm’s Homepage
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search.
Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword – usually a broad, high search volume, and highly competitive keyword.
Content Marketing
5 Reasons Advisors Should Consider Using a Content Calendar
Think like a publisher.
Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.
Content Marketing
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.
I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and other grammatical fundamentals. Grammar Girl can accomplish the task as well if you’re looking for something a little less techie.
Content Marketing
9 Tips to Formatting Advisor Blog Posts for Easier Reading
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.”
Other Marketing
Profanity and Professionalism
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace
SEO
Financial Planning Keywords that Trigger Google Maps
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including:
Content Marketing
8 Simple Steps To Writing a Financial Blog Post
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.
Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us.
SEO
Local SEO for Advisors: Creating Citations
A Citation is an online business directory where you can register your business.
Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations.
SEO
Google Local Search Algorithm Update – Vicinity
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016.
Content Marketing
How to Create an Editorial Calendar for Your Advisor Blog
Google would like all of us to become a publisher – or at least to “think like a publisher.”
Many financial firms are embracing this concept, planning and writing content at an unprecedented pace.
But what does it really mean to “think like a publisher?”
SEO
Should Advisors Offer Financial Calculators on their Website?
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it?
SEO
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search
Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media lists. Google has determined that this is what searchers are looking for, so it is what it delivers to them.
SEO
How to Select the Best Keyword for your Advisory Firm’s Homepage
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search.
Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword – usually a broad, high search volume, and highly competitive keyword.
Content Marketing
5 Reasons Advisors Should Consider Using a Content Calendar
Think like a publisher.
Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.
Content Marketing
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.
I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and other grammatical fundamentals. Grammar Girl can accomplish the task as well if you’re looking for something a little less techie.
Content Marketing
9 Tips to Formatting Advisor Blog Posts for Easier Reading
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.”