“Financial Advisor near me” is searched 60,500 times per month, and is one of the most frequently searched keywords related to the financial industry. How can you rank for this valuable keyword?
Fortunately or unfortunately, depending on perspective and location, the only way to rank for “near me” searches is to actually be near the searcher.
Google has revealed that “near me” searches are location based rather than keyword based, meaning that the search radius is centered around the searcher’s location, and the results will show those firms closest to the searcher, – as long as Google knows where your firm is located.
The best way to ensure that Google knows where you are is to complete and verify your Google Business Profile.
Brent is the owner of Advisor Rankings. He has an MBA in Financial Planning. specializes in SEO, and has been working with Advisors since 2009. In addition to this blog, he has contributed to Search Engine Journal, XY Planning Network, and other industry blogs. He has presented at NAPFA, FinCon, and XYPN.
