Advisor Rankings

SEO

SEC's Marketing Rule Update - Reviews and Testimonials

The SEC’s Updated Advisor Marketing Rules: 5 Benefits of Collecting Client Reviews

The SEC’s long overdue update to the Advisor Marketing Rules, scheduled to be effective on May 4, 2021, will have a far-reaching impact on future advisor marketing opportunities. The changes will allow advisors to solicit and display client testimonials, non-client endorsements, and 3rd-party review site ratings. While it may take some time to sort through all […]

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HTTPS

Still Using HTTP? Google has Labeled your Site as being “Not Secure.”

Since the release of the Chrome 68 web browser – which accounts for 81.2% of all web search – in July of 2018, Google has displayed this warning message to prospective visitors on non-https websites: Google has been moving in this direction since 2014 when it announced that the HTTPS protocol would be “a very lightweight” ranking

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meta description tag best practices

Meta Description Tag Best Practices for Advisors

The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through rates (CTRs). Read: The Ultimate Guide to SEO for Advisors in 2021 What is the Meta Description Tag? The Meta Description

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