Advisor Rankings

Brent Carnduff

Brent is the Principal and founder of Advisor Rankings - a specialized SEO and AI search optimization agency dedicated to helping independent financial advisors strengthen authority, boost traffic, and attract high-quality leads online.

Introduction to Reddit for Financial Advisors

Introduction to Reddit for Financial Advisors (and Why It Matters in 2026)

If you’ve noticed Reddit showing up everywhere lately – in Google results, AI summaries, and even ChatGPT answers – that’s not your imagination. Reddit has quietly become one of the most influential sources of online information. It’s where real people ask real questions, share experiences, and compare options in their own words. That authenticity is […]

Introduction to Reddit for Financial Advisors (and Why It Matters in 2026) Read More »

SEO for Financial Advisors - Case Study

Case Study: How AP Wealth Attracted $15M in New Prospects With SEO

Overview AP Wealth is a Georgia-based financial advisory firm serving high-net-worth families, individuals, and especially retirees navigating transitions into and out of Augusta. Their clients are often facing major financial decisions – relocating, retiring, or restructuring portfolios – and they rely on AP Wealth for calm, seasoned guidance. In mid-2024, AP Wealth partnered with Advisor

Case Study: How AP Wealth Attracted $15M in New Prospects With SEO Read More »

High Net Worth Search for Financial Advisors

Yes, High-Net-Worth Clients Search Google and AI to Find Advisors

The Myth vs. Reality There’s a lingering belief in some marketing circles – and even among a few advisory firms – that high-net-worth (HNW) clients don’t use Google to find a financial advisor. The thinking goes: if someone has $1 million or more to invest, they’ll just ask their attorney, CPA, or golf buddy for

Yes, High-Net-Worth Clients Search Google and AI to Find Advisors Read More »

Top and middle of the content for AI optimization

Why AI Search Still Needs Your Educational Content – Even If No One Clicks It

Search isn’t about clicks anymore – it’s about presence.. If you’ve been creating content for years, you’ve probably noticed a shift, especially in the past 12 months. AI search tools like ChatGPT, Google’s AI Overviews, and Bing Copilot are now answering questions directly, often without sending users to your site. This has sparked a growing

Why AI Search Still Needs Your Educational Content – Even If No One Clicks It Read More »

Advisor SEO Case Study: SEO ROI

SEO Case Study: How Client Clarity, SEO, and Patience Helped Add $15-$20M AUM in 12 Month Period

Executive Summary This case study highlights how long-term strategy, local optimization, and content alignment with their Ideal Client Profile (ICP) led to compounding results. About the Client Firm: Colorado Capital Management Location: Boulder, CO Structure: Fee-only RIA Target Clients: Mid-to-late-career professionals and early-retirement families Core Philosophy: Aligning wealth with purpose through stewardship, fiduciary guidance, and

SEO Case Study: How Client Clarity, SEO, and Patience Helped Add $15-$20M AUM in 12 Month Period Read More »

AEO for Financial Advisors

Advanced AEO Strategies for Financial Advisors: How to Become the Answer in AI Search

When someone asks ChatGPT or Google SGE, “Who should I talk to about retirement planning?” – you don’t want your firm cited at the bottom of a paragraph. You want to be the answer. That’s the real goal of Answer Engine Optimization (AEO): helping financial advisors get recommended – not just referenced – when prospective

Advanced AEO Strategies for Financial Advisors: How to Become the Answer in AI Search Read More »

who-what-where statement for AI optimization

Do You Have a Who–What–Where Statement? Why Every Advisor Needs One for AI Visibility

The Search Shift Advisors Can’t Ignore AI-driven search tools like ChatGPT, Google’s AI Overview, and Perplexity are changing how prospective clients find financial advisors. It’s no longer enough to just show up in traditional search results – your firm needs to be recognized and clearly defined by AI systems. That’s where the Who–What–Where statement comes

Do You Have a Who–What–Where Statement? Why Every Advisor Needs One for AI Visibility Read More »

Best SEO for Financial Advisors

Best SEO Services for Financial Advisors (2025): Why Advisor Rankings Leads the Industry

When you search for the best SEO company for financial advisors, you’re not looking for a generic digital marketing firm. You’re looking for a partner who understands the nuances of your business – regulatory complexity, high-trust client relationships, and a fiercely competitive online landscape.

Best SEO Services for Financial Advisors (2025): Why Advisor Rankings Leads the Industry Read More »

Best SEO Agency for financial Advisors

How to Choose the Best SEO Agency for Your Financial Advisory Firm

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the path to getting there isn’t always straightforward. You’re speaking to a selective audience, competing in a crowded market, and now, adapting to a search landscape that includes both Google and AI-driven tools.

How to Choose the Best SEO Agency for Your Financial Advisory Firm Read More »

Local SEO for Financial Advisors

Local SEO for Financial Advisors: The Secret Weapon You’re Missing

Local SEO for Financial Advisors For many financial advisors, marketing efforts focus on building a polished website and producing thought-leadership content. Even firms already investing in SEO often take a national or broad-topic approach, overlooking the clients right in their own backyard. Local searchers typically have higher intent. In fact, they’re actively looking for someone

Local SEO for Financial Advisors: The Secret Weapon You’re Missing Read More »