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Brent Carnduff

Brent is the CEO and founder of Advisor Rankings — a financial services SEO and AI search optimization agency that helps financial advisors grow their firms through search engine optimization. He holds an MBA in Financial Planning, which gives him a strong foundation in the technical side of the profession. With more than a decade of experience specializing in SEO for advisors, Brent bridges financial knowledge with digital marketing expertise. Since 2010, he has presented at NAPFA, FinCon, and XYPN, and appeared on several industry podcasts, including the Financial Advisor Success Podcast with Michael Kitces.

Best SEO Agency for financial Advisors

Who Are the Best SEO Firms for Financial Advisors? Here’s How to Evaluate Them

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Suppose you ask ChatGPT, Bing Copilot, or Perplexity who the best SEO firm for financial advisors is. In that case, it will provide you with a solution, or more likely a list of recommended agencies. But here’s the catch: many of the names that show up aren’t based on real performance; they’re actually based on who wrote the most AI-friendly content about themselves.

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Local SEO for Financial Advisors

Local SEO for Financial Advisors: The Secret Weapon You’re Missing

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Local SEO for Financial Advisors For many financial advisors, marketing efforts focus on building a polished website and producing thought-leadership content. Even firms already investing in SEO often take a national or broad-topic approach, overlooking the clients right in their own backyard. Local searchers typically have higher intent. In fact, they’re actively looking for someone

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How to rank on ChatGPT

How to Optimize for ChatGPT Search (AEO & GEO) – A Guide for Financial Advisors

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Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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Topic clusters instead of keywords for AI SEO

Topic Clusters Instead of Keywords: How Financial Advisors Can Build AI-Ready SEO Content

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Search isn’t just about Google anymore, and it’s certainly not just about keywords.

In 2025, clients are asking deeper, more nuanced questions across a growing number of platforms: Google, Bing Copilot, ChatGPT, Perplexity, YouTube, and even voice assistants.

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Financial advisors: SEO vs AEO vs GEO

SEO vs. AEO vs. GEO: What Financial Advisors Need to Know

Leave a Comment / AI SEO, SEO /

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the search landscape is evolving quickly, and with it, new acronyms and strategies are emerging. Before we get into AEO and GEO, it’s worth grounding ourselves in SEO, the broader discipline they both fall under. SEO, or Search Engine Optimization, is the practice of making your website and content more visible in traditional search engines like Google and Bing.

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How to choose the right SEO digital agency for your financial advisory firm

How to Choose the Best SEO Agency for Your Financial Advisory Firm

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A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the path to getting there isn’t always straightforward. You’re speaking to a selective audience, competing in a crowded market, and now, adapting to a search landscape that includes both Google and AI-driven tools.

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