Advisor Rankings

Brent Carnduff

Brent is the Principal and founder of Advisor Rankings - a financial services marketing agency that helps financial advisors grow their firms through SEO and AI-driven search engine optimization. He holds an MBA in Financial Planning, giving him a strong foundation in the technical side of the profession. With more than a decade of experience specializing in SEO for advisors, Brent bridges financial knowledge with digital marketing expertise. Since 2010, he has presented at NAPFA, FinCon, and XYPN, and appeared on several industry podcasts, including the Financial Advisor Success Podcast with Michael Kitces.

Best SEO for Financial Advisors

Best SEO Services for Financial Advisors (2025): Why Advisor Rankings Leads the Industry

When you search for the best SEO company for financial advisors, you’re not looking for a generic digital marketing firm. You’re looking for a partner who understands the nuances of your business – regulatory complexity, high-trust client relationships, and a fiercely competitive online landscape.

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Best SEO Agency for financial Advisors

How to Choose the Best SEO Agency for Your Financial Advisory Firm

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the path to getting there isn’t always straightforward. You’re speaking to a selective audience, competing in a crowded market, and now, adapting to a search landscape that includes both Google and AI-driven tools.

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Local SEO for Financial Advisors

Local SEO for Financial Advisors: The Secret Weapon You’re Missing

Local SEO for Financial Advisors For many financial advisors, marketing efforts focus on building a polished website and producing thought-leadership content. Even firms already investing in SEO often take a national or broad-topic approach, overlooking the clients right in their own backyard. Local searchers typically have higher intent. In fact, they’re actively looking for someone

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How to rank on ChatGPT

How to Optimize for ChatGPT Search (AEO & GEO) – A Guide for Financial Advisors

Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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Topic clusters instead of keywords for AI SEO

Topic Clusters Instead of Keywords: How Financial Advisors Can Build AI-Ready SEO Content

Search isn’t just about Google anymore, and it’s certainly not just about keywords.

In 2025, clients are asking deeper, more nuanced questions across a growing number of platforms: Google, Bing Copilot, ChatGPT, Perplexity, YouTube, and even voice assistants.

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Financial advisors: SEO vs AEO vs GEO

SEO vs. AEO vs. GEO: What Financial Advisors Need to Know

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the search landscape is evolving quickly, and with it, new acronyms and strategies are emerging. Before we get into AEO and GEO, it’s worth grounding ourselves in SEO, the broader discipline they both fall under. SEO, or Search Engine Optimization, is the practice of making your website and content more visible in traditional search engines like Google and Bing.

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