Advisor Rankings

Brent Carnduff

Brent is the owner of Advisor Rankings. He has an MBA in Financial Planning. specializes in SEO, and has been working with Advisors since 2009. In addition to this blog, he has contributed to Search Engine Journal, XY Planning Network, and other industry blogs. He has presented at NAPFA, FinCon, and XYPN.

How Many Google Reviews Top-Ranked Financial Advisors Actually Have

NEW RESEARCH: How Many Google Reviews Top-Ranked Financial Advisors Actually Have

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Note: Local search rankings vary based on the searcher’s geographic location. While this data provides a helpful overview of how reviews impact rankings, your local results may differ. Google Reviews—The Underrated Ranking Factor When financial advisors think about SEO, the focus often lands on keywords, backlinks, and website optimization. While these elements are important, there’s […]

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SEO on ChatGPT

AEO: Optimizing for ChatGPT Search – A Guide for Financial Advisors

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Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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1450% Growth in Organic Traffic Leads to More Appointments

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Uncommon Cents Investing is a fee-only, independent financial advisory team with over three decades of experience helping clients in Janesville and Rock County, Wisconsin. We began working with them in November 2023. Despite having already created 92 quality articles, they weren’t seeing the traction they hoped for. SEO Campaign While this case study focuses on

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how to rank for financial advisor near me searches

How to Rank for “Financial Advisor Near Me” Searches

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“Financial Advisor near me” is searched 60,500 times per month, and is one of the most frequently searched keywords related to the financial industry. How can you rank for this valuable keyword? Fortunately or unfortunately, depending on perspective and location, the only way to rank for “near me” searches is to actually be near the

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RIA Firm Increases Organic Traffic by 1250% Through Content Based SEO

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First, I want to address the elephant on the page. SEO doesn’t work… UNTIL IT DOES! 🙂 This advisory firm, working with our writing team, published 1-2 long-form, SEO-optimized blogs per month, for 12 months, before seeing a slight increase in organic traffic. 31,478 words and 18 articles later, the firm went from 53 organic

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Braille computer keyboard

Financial Advisor’s Guide to an ADA Compliant Website

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Complying with ADA guidelines enables your website to provide a better user experience for millions of Americans, opens up your business to more potential clients, and helps you to avoid possible legal action against your firm. What is the Americans with Disabilities Act (ADA)? The ADA, enacted in 1990 and amended in 2009, aims to

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2 business people in front of a computer and looking at a folder representingUltimate Guide to SEO for Financial Planners

SEO for Financial Advisors: The Definitive Guide to Getting Found Online in 2025

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The High-Stakes Reality of SEO for Financial Advisors Search is changing. Visibility needs to change with it. For financial advisors, ranking in search engines isn’t just about vanity metrics or traffic spikes. It’s about being accessible in the moments that matter—when a prospect actively searches for the services you provide. But competition is fierce. Advisors

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