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Advisor Rankings

Brent Carnduff

Brent is the Principal and founder of Advisor Rankings - a specialized SEO and AI search optimization agency dedicated to helping independent financial advisors strengthen authority, boost traffic, and attract high-quality leads online. He holds an MBA in Financial Planning, giving him a strong foundation in the technical side of the profession. With more than a decade of experience specializing in SEO for advisors, Brent bridges financial knowledge with digital marketing expertise. He has presented at NAPFA, FinCon, and XYPN, and appeared on several industry podcasts, including the Financial Advisor Success Podcast with Michael Kitces.

AEO for Financial Advisors

Advanced AEO Strategies for Financial Advisors: How to Become the Answer in AI Search

Leave a Comment / Other Marketing /

When someone asks ChatGPT or Google SGE, “Who should I talk to about retirement planning?” – you don’t want your firm cited at the bottom of a paragraph. You want to be the answer. That’s the real goal of Answer Engine Optimization (AEO): helping financial advisors get recommended – not just referenced – when prospective […]

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who-what-where statement for AI optimization

Do You Have a Who–What–Where Statement? Why Every Advisor Needs One for AI Visibility

Leave a Comment / AI SEO /

The Search Shift Advisors Can’t Ignore AI-driven search tools like ChatGPT, Google’s AI Overview, and Perplexity are changing how prospective clients find financial advisors. It’s no longer enough to just show up in traditional search results – your firm needs to be recognized and clearly defined by AI systems. That’s where the Who–What–Where statement comes

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Best SEO for Financial Advisors

Best SEO Services for Financial Advisors (2025): Why Advisor Rankings Leads the Industry

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When you search for the best SEO company for financial advisors, you’re not looking for a generic digital marketing firm. You’re looking for a partner who understands the nuances of your business – regulatory complexity, high-trust client relationships, and a fiercely competitive online landscape.

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Best SEO Agency for financial Advisors

How to Choose the Best SEO Agency for Your Financial Advisory Firm

Leave a Comment / SEO /

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the path to getting there isn’t always straightforward. You’re speaking to a selective audience, competing in a crowded market, and now, adapting to a search landscape that includes both Google and AI-driven tools.

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Local SEO for Financial Advisors

Local SEO for Financial Advisors: The Secret Weapon You’re Missing

Leave a Comment / AI SEO, SEO /

Local SEO for Financial Advisors For many financial advisors, marketing efforts focus on building a polished website and producing thought-leadership content. Even firms already investing in SEO often take a national or broad-topic approach, overlooking the clients right in their own backyard. Local searchers typically have higher intent. In fact, they’re actively looking for someone

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How to rank on ChatGPT

How to Optimize for ChatGPT Search (AEO & GEO) – A Guide for Financial Advisors

Leave a Comment / AI SEO, SEO /

Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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Topic clusters instead of keywords for AI SEO

Topic Clusters Instead of Keywords: How Financial Advisors Can Build AI-Ready SEO Content

Leave a Comment / AI SEO, Content Marketing, SEO /

Search isn’t just about Google anymore, and it’s certainly not just about keywords.

In 2025, clients are asking deeper, more nuanced questions across a growing number of platforms: Google, Bing Copilot, ChatGPT, Perplexity, YouTube, and even voice assistants.

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Financial advisors: SEO vs AEO vs GEO

SEO vs. AEO vs. GEO: What Financial Advisors Need to Know

Leave a Comment / AI SEO, SEO /

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the search landscape is evolving quickly, and with it, new acronyms and strategies are emerging. Before we get into AEO and GEO, it’s worth grounding ourselves in SEO, the broader discipline they both fall under. SEO, or Search Engine Optimization, is the practice of making your website and content more visible in traditional search engines like Google and Bing.

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