Search is changing. Visibility needs to change with it.
Standing out today requires more than just a website. It means showing up in searches, answers, and across platforms—that’s where SEO and AI Search Optimization (AEO and GEO) come in.
SEO for Financial Advisors: The Definitive Guide to Getting Found Online in 2025 Read More »
Note: Local search rankings vary based on the searcher’s geographic location. While this data provides a helpful overview of how reviews impact rankings, your local results may differ. Google Reviews—The Underrated Ranking Factor When financial advisors think about SEO, the focus often lands on keywords, backlinks, and website optimization. While these elements are important, there’s
NEW RESEARCH: How Many Google Reviews Top-Ranked Financial Advisors Actually Have Read More »
Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.
How to Optimize for ChatGPT Search – A Guide for Financial Advisors Read More »
Uncommon Cents Investing is a fee-only, independent financial advisory team with over three decades of experience helping clients in Janesville and Rock County, Wisconsin. We began working with them in November 2023. Despite having already created 92 quality articles, they weren’t seeing the traction they hoped for. SEO Campaign While this case study focuses on
1450% Growth in Organic Traffic Leads to More Appointments Read More »
“Financial Advisor near me” is searched 60,500 times per month, and is one of the most frequently searched keywords related to the financial industry. How can you rank for this valuable keyword? Fortunately or unfortunately, depending on perspective and location, the only way to rank for “near me” searches is to actually be near the
How to Rank for “Financial Advisor Near Me” Searches Read More »
Through your Google Business Profile (formally Google My Business), Google provide every business a custom link to make the review process easier for your clients. How to Find Your Custom Google Review Link 1. Search for your firm’s Google Business Profile (i.e. search for your business by name). 2. On your GBP listing, look for
How to Find Your “Google Review” Link Read More »
First, I want to address the elephant on the page. SEO doesn’t work… UNTIL IT DOES! 🙂 This advisory firm, working with our writing team, published 1-2 long-form, SEO-optimized blogs per month, for 12 months, before seeing a slight increase in organic traffic. 31,478 words and 18 articles later, the firm went from 53 organic
RIA Firm Increases Organic Traffic by 1250% Through Content Based SEO Read More »
Backlinks are one of the most important factors in determining a website’s authority and its search engine rankings. In this article, we will explore what backlinks are, how they can help with SEO, and how to attract high-quality backlinks to your site. What are Backlinks? Backlinks, also known as inbound links, are links from other
How Do Backlinks Help Advisor SEO? Read More »
If you’re looking for ways to build links back to your advisor website, you may have come across the term HARO. HARO stands for Help a Reporter Out, and it’s a platform that connects journalists with sources for their stories. However, it’s also a great tool for link building. In this blog post, we’ll explore
Using HARO to Build Backlinks to your Advisor Website Read More »
Everyone is not your customer – Seth Godin What are Client Personas? A client persona (also called a customer persona, buyer persona, marketing persona, or avatar) is a profile of an ideal customer of a key segment of your audience. In other words, it represents your ideal client, or at least one of them. Why
Creating Client Personas for Financial Advisors Read More »
Complying with ADA guidelines enables your website to provide a better user experience for millions of Americans, opens up your business to more potential clients, and helps you to avoid possible legal action against your firm. What is the Americans with Disabilities Act (ADA)? The ADA, enacted in 1990 and amended in 2009, aims to
Financial Advisor’s Guide to an ADA Compliant Website Read More »
