Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.

Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us.

Google would like all of us to become a publisher – or at least to “think like a publisher.”

Many financial firms are embracing this concept, planning and writing content at an unprecedented pace.

But what does it really mean to “think like a publisher?”

Think like a publisher.

Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace.

Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.

I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and other grammatical fundamentals. Grammar Girl can accomplish the task as well if you’re looking for something a little less techie.

You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.”

Every business, every organization, and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors.

You may have heard this advice before but decided to ignore it after asking yourself any of these questions: