Brent Carnduff on Advisor Ranking

How to Optimize for ChatGPT Search (AEO & GEO) – A Guide for Financial Advisors

Leave a Comment / AI SEO, SEO / Brent Carnduff

Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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Topic clusters instead of keywords for AI SEO

Topic Clusters Instead of Keywords: How Financial Advisors Can Build AI-Ready SEO Content

Leave a Comment / AI SEO, Content Marketing, SEO / Brent Carnduff

Search isn’t just about Google anymore, and it’s certainly not just about keywords.

In 2025, clients are asking deeper, more nuanced questions across a growing number of platforms: Google, Bing Copilot, ChatGPT, Perplexity, YouTube, and even voice assistants.

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Compliant Google Reviews for Financial Advisors

Leave a Comment / AI SEO, Reviews, SEO / Brent Carnduff

When people look for a financial advisor, the first place they often turn to is Google. What they see there (especially your reviews) can make the difference between a prospect reaching out, or moving on.

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Client Personas for Financial Advisors represented by a close up of a group of individual faces

Creating Client Personas for Financial Advisors

Leave a Comment / Other Marketing / Brent Carnduff

A client persona (also called a customer persona, buyer persona, marketing persona, or avatar) is a profile of an ideal customer of a key segment of your audience.

In other words, it represents your ideal client, or at least one of them.

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SEO vs. AEO vs. GEO: What Financial Advisors Need to Know

Leave a Comment / AI SEO, SEO / Brent Carnduff

A strong online presence can open the door to more leads, better visibility, and long-term growth for financial advisors. But the search landscape is evolving quickly, and with it, new acronyms and strategies are emerging. Before we get into AEO and GEO, it’s worth grounding ourselves in SEO, the broader discipline they both fall under. SEO, or Search Engine Optimization, is the practice of making your website and content more visible in traditional search engines like Google and Bing.

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How to Rank for “Financial Advisor Near Me” Searches – In Google and AI Search

Leave a Comment / AI SEO, SEO / Brent Carnduff

According to SEO tools like Semrush and Ahrefs, the keyword “financial advisor near me” is searched over 60,000 times per month in the U.S. alone. That makes it one of the most searched financial services phrases, especially among people ready to take action.

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NEW RESEARCH: How Many Google Reviews Top-Ranked Financial Advisors Actually Have

1450% Growth in Organic Traffic Leads to More Appointments

Leave a Comment / Case Study / Brent Carnduff

Uncommon Cents Investing is a fee-only, independent financial advisory team with over three decades of experience helping clients in Janesville and Rock County, Wisconsin.

We began working with them in November 2023. Despite having already created 92 quality articles, they weren’t seeing the traction they hoped for.

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Michael Kitces' Best Conferences for Financial Advisors

Michael Kitces’ Best Financial Advisor Conferences List for 2025

Leave a Comment / Other Marketing / Brent Carnduff

Discover the top 2025 financial advisor conferences to grow your expertise, expand your network, and stay ahead of industry trends.

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How to Find Your “Google Review” Link

SEO / Brent Carnduff

Through your Google Business Profile (formally Google My Business), Google provide every business a custom link to make the review process easier for your clients. How to Find Your Custom Google Review Link 1. Search for your firm’s Google Business Profile (i.e. search for your business by name). 2. On your GBP listing, look for

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RIA Firm Increases Organic Traffic by 1250% Through Content Based SEO

Leave a Comment / Case Study / Brent Carnduff

First, I want to address the elephant on the page. SEO doesn’t work… UNTIL IT DOES! 🙂

This advisory firm, working with our writing team, published 1-2 long-form, SEO-optimized blogs per month, for 12 months, before seeing a slight increase in organic traffic.

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Net of black balls covering sphere, with one blue ball being highlighted, representing backlinks to an advisors website.

How Do Backlinks Help Advisor SEO?

1 Comment / Link Building / Brent Carnduff

Backlinks are one of the most important factors in determining a website’s authority and its search engine rankings.

In this article, we will explore what backlinks are, how they can help with SEO, and how to attract high-quality backlinks to your site.

How Do Backlinks Help Advisor SEO? Read More »