Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me” or “where to buy,” doubled in 2019, according to tech giant Google. Additionally, over half of these searches led to an actual office visit–72% for those within five miles of […]
Google Screened for Financial Advisors Read More »
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace G. Hutchinson “All hockey players are bilingual. They know English and profanity.” ~ Gordie Howe Just to be clear, this is not meant to be a judgment of other writers
Profanity and Professionalism Read More »
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where
Financial Planning Keywords that Trigger Google Maps Read More »
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us. Yet business blogging is an important part of
8 Simple Steps To Writing a Financial Blog Post Read More »
What is a Citation? A Citation is an online business directory where you can register your business. Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations. Local Search Rankings: The more places that your business is accurately “cited”, the easier
Local SEO for Advisors: Creating Citations Read More »
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016. The update is different from the usual algorithm update as
Google Local Search Algorithm Update – Vicinity Read More »
Google would like all of us to become a publisher – or at least to “think like a publisher.” Many financial firms are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom
How to Create an Editorial Calendar for Your Advisor Blog Read More »
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators
Should Advisors Offer Financial Calculators on their Website? Read More »
Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search Read More »
Are you a Financial Planner, Financial Advisor, Financial Adviser, or Wealth Manager? This is one of the first decisions you have to make when you optimize your website for search. Why? Because the homepage is usually the highest authority page on a website, making it your best opportunity to rank for your most important keyword
How to Select the Best Keyword for your Advisory Firm’s Homepage Read More »
Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s
5 Reasons Advisors Should Consider Using a Content Calendar Read More »
Truth be told, I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammarly, a great extension for Chrome, to avoid the common pitfalls of punctuation, capitalization, and
10 Annoying Grammar Mistakes to Avoid When Writing Your Financial Planning Blog Read More »