Backlinks are one of the most important factors in determining a website’s authority and its search engine rankings. In this article, we will explore what backlinks are, how they can help with SEO, and how to attract high-quality backlinks to your site. What are Backlinks? Backlinks, also known as inbound links, are links from other […]
How Do Backlinks Help Advisor SEO? Read More »
If you’re looking for ways to build links back to your advisor website, you may have come across the term HARO. HARO stands for Help a Reporter Out, and it’s a platform that connects journalists with sources for their stories. However, it’s also a great tool for link building. In this blog post, we’ll explore
Using HARO to Build Backlinks to your Advisor Website Read More »
Complying with ADA guidelines enables your website to provide a better user experience for millions of Americans, opens up your business to more potential clients, and helps you to avoid possible legal action against your firm. What is the Americans with Disabilities Act (ADA)? The ADA, enacted in 1990 and amended in 2009, aims to
Financial Advisor’s Guide to an ADA Compliant Website Read More »
Local searches remain a significant source for people looking for products and services in their area. Inquiries with local intent, particularly those with “near me” or “where to buy,” doubled in 2019, according to tech giant Google. Additionally, over half of these searches led to an actual office visit–72% for those within five miles of
Google Screened for Financial Advisors Read More »
“If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace G. Hutchinson “All hockey players are bilingual. They know English and profanity.” ~ Gordie Howe Just to be clear, this is not meant to be a judgment of other writers
Profanity and Professionalism Read More »
Google Maps, the part of the search engine results page (SERP) dedicated to “local” solutions to the search query, has undergone major updates the past few years including: dropping from 7 listings to a 3 pack making ranking for local search much more competitive. switching from City-centric to Searcher-centric, meaning results are influenced by where
Financial Planning Keywords that Trigger Google Maps Read More »
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels reminiscent of a dentist visit for many of us. Yet business blogging is an important part of
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What is a Citation? A Citation is an online business directory where you can register your business. Although they play less of a role in Local Rankings than they did a few years ago, there are still benefits to creating citations. Local Search Rankings: The more places that your business is accurately “cited”, the easier
Local SEO for Advisors: Creating Citations Read More »
Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update in 2016. The update is different from the usual algorithm update as
Google Local Search Algorithm Update – Vicinity Read More »
Google would like all of us to become a publisher – or at least to “think like a publisher.” Many financial firms are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are responsible for the bottom
How to Create an Editorial Calendar for Your Advisor Blog Read More »
The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators can be an expensive add-on. Are they worth it? Case Study A client who was offering Calculators
Should Advisors Offer Financial Calculators on their Website? Read More »
Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management. Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like Smart Asset, Fee-Only Network, and Investopedia, or local and national media
Barnacle SEO: Use 3rd-Party Sites for Local Organic Search Read More »