Advisor Rankings

August 25, 2025

How to rank on ChatGPT

How to Optimize for ChatGPT Search – A Guide for Financial Advisors

Leave a Comment / AI SEO, SEO /

Often referred to as AEO (Answer Engine Optimization) by marketers, or LLM SEO (Large Language Model SEO) by ChatGPT, optimization for AI platforms still revolves around creating strong signals of relevancy and authority. Many traditional SEO strategies still apply, but advisors can take additional steps to improve their visibility in ChatGPT specifically.

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Topic clusters instead of keywords for AI SEO

Topic Clusters Instead of Keywords: How Financial Advisors Can Build AI-Ready SEO Content

Leave a Comment / AI SEO, Content Marketing, SEO /

Search isn’t just about Google anymore, and it’s certainly not just about keywords. In 2025, clients are asking deeper, more nuanced questions across a growing number of platforms: Google, Bing Copilot, ChatGPT, Perplexity, YouTube, and even voice assistants. Recent research shows that people aren’t typing the traditional 2–5 word queries like “retirement planning tips.” Instead,

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