SEO Services for Financial Advisors
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Are they finding you . . . or your competitors?
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At Advisor Rankings, we specialize in SEO services for financial advisors and wealth management firms. Whether you’re a solo RIA or a multi-advisor practice, our tailored strategies help your firm rank higher, attract better leads, and stay compliant.
Why Financial Advisors Need SEO Now
Today’s financial advisors face a visibility challenge that’s bigger than rankings alone. Prospects aren’t just searching on Google anymore – they’re finding answers in Maps, ChatGPT, Perplexity, and Google’s evolving AI-driven results. That means “SEO for financial advisors” now goes beyond keywords and backlinks.
That’s why we combine proven SEO strategies with AI Search Optimization – to make sure your firm shows up where it matters most: when high-intent prospects are ready to take action.
Does Search Engine Optimization Work?
The short answer: yes – when it’s done with the right strategy. According to Ahrefs, over 90% of web pages get no traffic at all from Google. That means most advisors’ websites are invisible. At the same time, organic search drives 53% of all website traffic, more than social media, ads, and referrals combined. In fact, SEO generates 10x more traffic than organic social media (Brightedge).
For financial advisors, the takeaway is simple: SEO isn’t optional. If your firm isn’t showing up in search, you’re missing the highest-intent prospects who are actively looking for advice.
Learn more about SEO: SEO For Financial Advisors: Understanding the Search Landscape in 2025.
So yes, SEO works – but only if it’s done with a clear, structured process. At Advisor Rankings, we don’t just do “SEO tasks.” We apply our Visibility Engineering Framework for Advisors – a proven system designed specifically for financial firms. This framework covers everything from technical SEO and local optimization to content, PR links, and AI search visibility, ensuring that your expertise surfaces wherever prospects are searching.
SEO Process: How Our Visibility Engineering Framework for Advisors Works
SEO isn’t just about a few keywords or backlinks – it’s about engineering visibility across every platform where prospects are searching. That’s why we’ve built the Visibility Engineering Framework, a system designed specifically for financial advisors.
This framework covers every stage of the process – from technical SEO and local search, to content strategy, PR link building, and AI search optimization. The graphic below outlines how all the pieces fit together into one cohesive system:
Visibility Engineering Framework for Advisor SEO
Setting Advisors up for success now and in the future.
Phase One includes our on-boarding process, compiling data from Google Analytics, Google Search Console, and other SEO tools, and analyzing the data and your site to determine what needs to be done. Mapping a route to ranking success.
Phase Two is designed to get the targeted SEO content creation started. In making the calendar, we consider your target audience and the services you offer. In addition, we catalog your existing content, look for content gaps between you and your competitors, and complete in-depth keyword research to determine the ideal topics for you to be focusing on.
The Content Briefs are more than just a list of topics. Each Brief includes:
- Keyword research data
- Article title
- Article URL
- Article meta description
- Internal linking opportunities
- Links to articles that are currently ranking for that keyword
- Guidance on article length
- Article Outline
- And more…
In addition, throughout the time we work together, we will format your new articles, optimize them for search, find an image for them from our media library, and publish your post.
* Does not include content creation
It doesn’t matter how high you rank or how many visitors your site is getting if it does not capture leads. Phase 3 is about optimizing your site for converting visitors to leads. We will work with you to create an appointment funnel including:
- Banner copywriting
- Identify a Lead Magnet
- Calendar Landing Page
- Set up/connect Email Platform
Phase 4 focuses on your website and web pages (not blog) and is aligned to the needs of your site. It is designed to ensure that the SEO fundamentals are in place and your site is ready to soar.
- Website architecture
- Keyword research
- On-page SEO for your web pages
- Technical SEO (website performance)
* Does not include content creation
Google (and other
search engines) offer a ranking advantage to local businesses.
If you have an address within a city, you are eligible to appear in the Local Search Results (i.e. Google Maps and Google 3-pack) for that city.
This phase focuses on the extra steps that are required to optimize your site for local search rankings, including:
- Setting up or optimizing your Google Business Profile page
- Setting up, or optimizing, your account with the other local search engines
- Registering your business with the local aggregators
- Building and/or fixing business citations
- Content mark-up for local search
- Adding local schema to your website
Now that the SEO foundation is set and you’re producing great new content, we revisit your existing body of content and implement the recommendations from the blog audit completed in Phase Two, so that content is working as hard as you do.
Finally, we develop and implement an internal linking campaign that will make sure that all of your content works together to elevate your most important pages (keywords).
* Does not include content creation or rewrites
During this phase we implement an internal linking strategy to highlight your most important keywords.
Internal links help people and search engines to find your content, can be used to redistribute authority to important pages, and allow the search engines to identify related material – and therefore a depth of coverage.
Phase One includes our on-boarding process, compiling data from Google Analytics, Google Search Console, and other SEO tools, and analyzing the data and your site to determine what needs to be done. Mapping a route to ranking success.
Phase Two is designed to get the targeted SEO content creation started. In making the calendar, we consider your target audience and the services you offer. In addition, we catalog your existing content, look for content gaps between you and your competitors, and complete in-depth keyword research to determine the ideal topics for you to be focusing on.
The Content Briefs are more than just a list of topics. Each Brief includes:
- Keyword research data
- Article title
- Article URL
- Article meta description
- Internal linking opportunities
- Links to articles that are currently ranking for that keyword
- Guidance on article length
- Article Outline
- And more…
In addition, throughout the time we work together, we will format your new articles, optimize them for search, find an image for them from our media library, and publish your post.
* Does not include content creation
It doesn’t matter how high you rank or how many visitors your site is getting if it does not capture leads. Phase 3 is about optimizing your site for converting visitors to leads. We will work with you to create an appointment funnel including:
- Banner copywriting
- Identify a Lead Magnet
- Calendar Landing Page
- Set up/connect Email Platform
Phase 4 focuses on your website and web pages (not blog) and is aligned to the needs of your site. It is designed to ensure that the SEO fundamentals are in place and your site is ready to soar.
- Website architecture
- Keyword research
- On-page SEO for your web pages
- Technical SEO (website performance)
* Does not include content creation
Google (and other search engines) offer a ranking advantage to local businesses.
If you have an address within a city, you are eligible to appear in the Local Search Results (i.e. Google Maps and Google 3-pack) for that city.
This phase focuses on the extra steps that are required to optimize your site for local search rankings, including:
- Setting up or optimizing your Google Business Profile page
- Setting up, or optimizing, your account with the other local search engines
- Registering your business with the local aggregators
- Building and/or fixing business citations
- Content mark-up for local search
- Adding local schema to your website
Now that the SEO foundation is set and you’re producing great new content, we revisit your existing body of content and implement the recommendations from the blog audit completed in Phase Two, so that content is working as hard as you do.
Finally, we develop and implement an internal linking campaign that will make sure that all of your content works together to elevate your most important pages (keywords).
* Does not include content creation or rewrites
During this phase we implement an internal linking strategy to highlight your most important keywords.
Internal links help people and search engines to find your content, can be used to redistribute authority to important pages, and allow the search engines to identify related material – and therefore a depth of coverage.
Phase One includes our on-boarding process, compiling data from Google Analytics, Google Search Console, and other SEO tools, and analyzing the data and your site to determine what needs to be done. Mapping a route to ranking success.
Phase Two is designed to get the targeted SEO content creation started. In making the calendar, we consider your target audience and the services you offer. In addition, we catalog your existing content, look for content gaps between you and your competitors, and complete in-depth keyword research to determine the ideal topics for you to be focusing on.
The Content Briefs are more than just a list of topics. Each Brief includes:
- Keyword research data
- Article title
- Article URL
- Article meta description
- Internal linking opportunities
- Links to articles that are currently ranking for that keyword
- Guidance on article length
- Article Outline
- And more…
In addition, throughout the time we work together, we will format your new articles, optimize them for search, find an image for them from our media library, and publish your post.
* Does not include content creation
It doesn’t matter how high you rank or how many visitors your site is getting if it does not capture leads. Phase 3 is about optimizing your site for converting visitors to leads. We will work with you to create an appointment funnel including:
- Banner copywriting
- Identify a Lead Magnet
- Calendar Landing Page
- Set up/connect Email Platform
Phase 4 focuses on your website and web pages (not blog) and is aligned to the needs of your site. It is designed to ensure that the SEO fundamentals are in place and your site is ready to soar.
- Website architecture
- Keyword research
- On-page SEO for your web pages
- Technical SEO (website performance)
* Does not include content creation
Google (and other search engines) offer a ranking advantage to local businesses.
If you have an address within a city, you are eligible to appear in the Local Search Results (i.e. Google Maps and Google 3-pack) for that city.
This phase focuses on the extra steps that are required to optimize your site for local search rankings, including:
- Setting up or optimizing your Google Business Profile page
- Setting up, or optimizing, your account with the other local search engines
- Registering your business with the local aggregators
- Building and/or fixing business citations
- Content mark-up for local search
- Adding local schema to your website
Now that the SEO foundation is set and you’re producing great new content, we revisit your existing body of content and implement the recommendations from the blog audit completed in Phase Two, so that content is working as hard as you do.
Finally, we develop and implement an internal linking campaign that will make sure that all of your content works together to elevate your most important pages (keywords).
* Does not include content creation or rewrites
During this phase we implement an internal linking strategy to highlight your most important keywords.
Internal links help people and search engines to find your content, can be used to redistribute authority to important pages, and allow the search engines to identify related material – and therefore a depth of coverage.
SEO Dashboard for Reporting: We believe in complete transparency regarding the work we are doing and the results we are getting. During the Roadmap development in Phase 1, we will establish baseline measurements for your SEO. Each month we report the work we’ve done, and the results we are seeing.
Advisor Rankings Visibility Framework: SEO Packages
| Feature / Plan |
Presence $1,800/month |
Discoverability $2,150/month |
Awareness $2,500/month |
Prominence $3,500/month |
|---|---|---|---|---|
| SEO foundation (technical, local, on-page) | ||||
| Content Creation (articles – done-for-you) | 2 Outlines | 1 Outline + 1 Article | 2 Articles | 2 Articles |
| Website publishing & on-page optimization | ||||
| Social profile optimization | ||||
| Professional profiles & directories optimization | ||||
| Reviews dashboard access (self-service) | ||||
| Monthly reporting | ||||
| Expanded article distribution | ||||
| Social Media Distribution | ||||
| Multichannel distribution & Guest Post through our CReD Framework | ||||
| PR Link Building | ||||
| Review Management |
Optional Add-Ons
- Extra articles - $500 each
- PR Link Building (if not included in your plan) - $1000
- Review Management (for Foundation/Growth/Authority) - $400
We don’t list specific directories, publishing channels, or social platforms on this page. We select appropriate options during onboarding based on your niche, compliance requirements, and goals. Social distribution is limited to announcement-style posts for new articles; community management and daily content calendars are not included.
Why Advisors Choose Advisor Rankings
- We have been working exclusively with financial professionals since 2010 – we understand compliance and credibility.
- Our Visibility Engineering Framework is built for the advisor journey – from search to scheduling.
- Our Founder has an MBA in Financial Planning – we understand the industry.
- Transparent reporting. No jargon, no guesswork.
- Proven results in increasing advisor leads through organic search.