Financial Advisor WordPress Website Designs
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Customized WordPress Sites For Financial Advisors
If you want to stand out in an increasingly crowded industry, should your digital storefront look exactly the same as everyone else’s? (The answer is a resounding no).
Your website is the hub of your firm’s operations. It’s the bridge that connects you with your future clients and lets people know who you are and what you do.
In many instances, it’s the make-it-or-break-it factor for determining whether someone reaches out and schedules a call or moves on to the next firm.
And in terms of attracting qualified leads through organic search, your website has the potential to be your biggest SEO driver. Not only does it need to be built in an SEO-friendly fashion, but your website must be compelling enough to keep visitors engaged and interested in your offerings. A highly effective website can deliver you leads while you sleep—while a boring, boxy template can drive visitors away before they even get to know you.
Our Process
Why WordPress?
Today’s financial advisors have plenty of options for templated websites, including some industry-specific offerings. While any online presence is better than none at all—why not go for what will deliver you the most bang for your buck? Custom design websites on WordPress not only break free from the mold, but they have the potential to boost your firm’s SEO efforts as well.
Benefits of WordPress for Financial Advisors
There are numerous website builders out there. So, why choose WordPress over a competitor? It’s a great question that thankfully comes with some great answers. Let’s take a deeper look at what makes WordPress standout out from the rest in terms of helping you build a presence online:
SEO-Friendly: Built for SEO, WordPress can be optimized from the ground up. It’s cleaner code and structure means faster loading times, a better user experience, and a customized mobile. Regular updates and the right plugins can boost your rankings, making it easier for clients to find you.
Easy Content Management: WordPress is user-friendly, even for non-techies. We build on using the Elementor Page Builder, which makes updating content, adding blog posts, and making changes a breeze. Keep your site updated with the latest financial insights without needing a developer.
Strong Security: Security is vital for financial advisors. WordPress offers regular updates and security plugins to safeguard your site from threats. This keeps client information secure and maintains trust.
Tailored Functionality: Templates offer limited functionality that may not meet the specific needs of your financial advisory firm. With a custom-built site, you can integrate features that are important for your business, such as client portals, appointment scheduling systems, financial calculators, and more. This ensures that your website serves your clients effectively and enhances their experience.
Extensive Community and Support: WordPress has a vast community of developers and users. Access countless resources, plugins, and themes to customize your site. Need help or want new features? There’s a solution available.
Cost-Effective: Custom sites on WordPress are often more affordable than other platforms. Its open-source nature removes costly licensing fees. Abundant plugins and themes mean adding features without costly development.
Mobile-Responsive: With increasing mobile web usage, a mobile-responsive site is crucial. WordPress ensures your site looks great and works well across all devices, providing a seamless experience for all visitors.
Custom Hosting: Your site’s loading speed with depend on having access to high-speed hosting.
Think half a second doesn’t make a difference? 50% of site visitors expect a page to load in 2 seconds or less… and 53% will abandon the site altogether if it doesn’t load within 3 seconds (CognitiveSEO).
With templated sites, you are stuck with the provide hosting which does not usually pass Google’s Page Speed test. WordPress provides you the flexibility of being able find and move to the hosting and support networks that you want to work with.
Beautifully Designed Website FAQs
Yes, how your website is built and designed is a major factor in how search engines view and rank your website. Web design also greatly impacts the user experience, meaning it can encourage viewers to stay and engage for longer or click away faster. Having custom web design on an SEO-focused website hosting platform like WordPress can provide additional advantages above other templated website offerings.
With some templated options, you may be able to build a basic website on your own—though it may be missing some of the more nuanced SEO features and elements. With WordPress, we recommend engaging with a professional who can help you create a customized and high-functioning website that sets your firm apart and highlights your differentiators to prospective clients.
Some of the features and functions to prioritize include:
- Page load speed
- Security
- User experience and readability
- Hosting
- Linking between pages
- Crawlable (meaning the search engine is able to “read” and rank it)
- Lead generation (the ability to collect names and email addresses)
- Compliance
- ADA compliance and accessibility
- Customer support